about.

I'm Trilochan. I run paid traffic that prints leads, and I build the AI that makes it faster.

Performance marketer for lead-gen businesses on Google Ads, at real spend. Alongside client work I build my own AI tooling (skills, agents, workflows) so campaigns ship faster and wasted spend drops.

Been here since ~2019. Years of breaking and rebuilding campaigns across affiliate, ecommerce, nutra and health, and direct client work.

Currently open to one new lead-gen client this quarter.

Get my free Google Ads audit

Four lanes, one identity.

Google Ads for lead-gen businesses.
AI tools, skills and systems built with Claude Code, Hermes and other agents.
Affiliate offers in ecommerce, nutra and health: the lab where angles get pressure-tested.
Mini sites, SEO experiments and indie tools on the side.

How a quarter runs.

Month 1: baseline

10.34%conversion rate

Fix tracking so only calls, forms and bookings count. Split campaigns by intent: emergency, implants, general. Leave bids alone while Google learns.
Month 2: refine

12.01%conversion rate

Weekly search-term review and negative keywords. Pause weak headlines, keep the winners. Move budget to the services that convert.
Month 3: compound

14.94%conversion rate

Each service ad lands on its own page. Phone and booking button above the fold. Small, single changes we can measure.

Conversion rates from a real dental clinic account, July to September, on a flat budget.

Proof, not promises.

$2.4M

managed spend

clients shipped

3.8×

avg roas

years in trenches

Conservative: last 24 months across lead-gen, ecommerce, nutra and health affiliate.

Elsewhere.

Want to work together? Contact me →