tools.

free calculators and estimators i built for performance marketers. rough numbers — use them to size a problem, not to report exact figures.

tool · google ads

Google Ads Waste Calculator

Estimates monthly wasted spend from irrelevant search clicks and unqualified leads. Inputs: monthly spend, conversion rate, CPC, irrelevant search %, lead-to-sale rate.

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tool · lead gen

Lead Generation Profit Calculator

Goes all the way from ad spend to profit. Inputs: spend, CPC, conversion rate, qualification rate, close rate, deal value, gross margin. Shows revenue, ROAS, ROI, break-even CPC, funnel breakdown, unit economics, and which lever moves the needle most.

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more tools coming. if there is a calculator you want built, email [email protected].