tool · lead gen
lead generation profit calculator.
most calculators stop at cost per lead. this one goes all the way to profit — spend through to sales and margin.
your funnel numbers.
defaults are a rough mid-market b2b profile. change any field and everything updates.
total ad spend for the month across the campaigns you are measuring.
avg. cpc from the campaigns you are measuring.
share of clicks that turn into a lead. conversions ÷ clicks.
share of leads that are actually worth pursuing. the rest is junk you should not have paid for.
share of qualified leads that close. use closed-won ÷ qualified leads over the same period.
average revenue per closed sale. first deal only, or LTV — be consistent and label which one you used.
gross margin on revenue — what is left after cost of goods. profit = revenue × margin.
how the math works. clicks = spend ÷ cpc. leads = clicks × conversion rate. qualified leads = leads × qualification rate. sales = qualified leads × close rate. revenue = sales × deal value. profit = revenue × gross margin. break-even cpc = conversion rate × qualification rate × close rate × deal value × gross margin — the cpc at which each click pays for itself.
what you make.
enter your numbers to see the breakdown.
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your funnel, step by step.
unit economics.
what moves the needle.
improve one lever by the amount shown — the delta is the extra profit per month.
want me to audit your funnel? email [email protected] with your spend, cpc, and conversion data. i will tell you which stage is leaking and what to fix first.
this calculator runs entirely in your browser. it does not connect to your ad accounts, read your data, or send anything anywhere. the numbers are estimates based on the inputs you enter — use them to size the problem, not as a replacement for a real funnel audit.