Trilochan Bhalla Free Google Ads audit

Currently open to one new lead-gen client this quarter.

Trilochan Bhalla, Google Ads specialist, in an olive t-shirt.

Turn into booked calls.

I run Google Ads for service businesses and B2B, and use AI to cut the wasted spend. More of the people searching for what you sell end up on your calendar.

Get my free Google Ads audit See the results

Real accounts,
real numbers.

Every figure here comes from a live ad account I ran. Nothing is modelled or rounded up.

  1. 11.2×ROAS

    In 14 days

    £831 in ad spend became £9,313 in conversion value. 100+ conversions at about £8 each.

  2. £23a lead

    Dental clinic

    105 leads from three campaigns split by patient intent: emergency, implants and general.

  3. +32%conversions

    July to September

    Conversion rate went from 10.34% to 14.94% while monthly spend stayed flat.

  4. $100Ka month

    Inside 90 days

    Offers scaled past six figures a month, running a 10+ person paid media team.

  • −26%Cost per conversion, Jul to Sep
  • 6+Years in paid media, since 2019
  • $2.4MManaged spend, last 24 months
  • 28Clients shipped, last 24 months
  • 3.8×Average ROAS, last 24 months

Spend, client and ROAS totals are conservative: last 24 months across lead-gen, ecommerce, nutra and health affiliate.

Track

Calls, forms and bookings feed back to Google, so its AI bidding learns from real leads instead of cheap clicks.

Trilochan's post: Google's AI bidding is only as smart as the conversions you feed it.

Split

Emergency, local and high-value services each get their own campaign, budget and message. Different buyers, different ads.

Trilochan's post: your next customer is on Google right now, searching for exactly what you sell.

Cut

AI reads thousands of search terms in minutes. Every week the junk becomes negatives and the money moves to what converts.

Trilochan's post: before you raise your Google Ads budget, open the search terms report.

Test

AI drafts headline and description variations. I pick, test and keep only the ones that lower your cost per lead.

emergency dentist near me

Sponsored

yourclinic.co.uk › emergency

Same-Day Emergency Dentist | Book Online Today

Seen today, open until 8pm. Call now or book a slot online in under a minute.

Report

Cost per lead, lead quality and booked calls, sent to you every week instead of in a monthly PDF.

Dental clinic, September

  • Spend£2,456.51
  • Conversions120.60
  • Conversion rate14.94%
  • Cost per conversion£20.37

Same budget.
32% more leads.

Account conversion rate

10.34%Jul
12.01%Aug
14.94%Sep
  • +32%monthly conversions, Sep vs Jul
  • −2%monthly ad spend, Sep vs Jul
  • −26%cost per conversion, Sep vs Jul
MonthSpendConversionsConv. rateCost / conv.
Jul, baseline£2,507.0691.0110.34%£27.55
Aug, refine£2,446.85105.0012.01%£23.30
Sep, compound£2,456.51120.6014.94%£20.37

A local dental clinic, July to September. The budget stayed flat. The extra leads came from the account getting better at turning clicks into bookings.

Find the leak.

Before you raise your budget, open the search terms report. Tap the searches that would never book and watch the waste come out.

An example report for a private dental clinic. The AI does the heavy lifting on data. The strategy, judgement and accountability stay with me.

Do this on my account Google Ads waste calculator Lead gen profit calculator
Search termClicksCostLeads
Spend£770.10
Cost per lead£45.30
Waste cut£0.00

Tap a search to add it as a negative keyword.

Trilochan BhallaI'm Trilochan Bhalla. I run paid traffic that prints leads, and I build the AI that makes it faster. At Credible Ads I managed Google Ads budgets in the six figures a month, led a team of 10+ media buyers, creatives and analysts, and scaled offers past $100K a month inside 90 days.

I started in affiliate marketing at vCommission, where every campaign answers one question: did it make money? Years of breaking and rebuilding campaigns since ~2019 across affiliate, ecommerce and direct client work. Today I build my own tools, skills and agents with Claude Code, Hermes and n8n, so campaigns ship faster and wasted spend drops. More about me.

Four lanes,
one identity.

I turn ad spend into customers.

The first two are primary. The last two fund the experiments.

What I post
every week.

Short, specific Google Ads notes for service business owners. Follow along on LinkedIn, or comment "AUDIT" on any post.

Two doors.
Open either.

For lead-gen businesses

I run your Google Ads. Real spend, real reporting, real leads. Paid as rev-share or a % of spend, with references and walk-throughs available.

Start with a free account audit: I'll show you where the budget is leaking and where your next leads come from.

Fill in the form

For affiliate managers

Open to vetted ecommerce, nutra and health offers with reliable payouts across Everflow, Admitad, MaxWeb and Impact.

I bring AI tooling that lets me test creatives and landing pages faster than the next buyer on your roster.

[email protected]

Request your free Google Ads audit

I review your tracking, search terms and campaign structure, then show you where the budget is leaking and where the next leads come from.

What counts as a lead for you?

Free and no obligation. Or email [email protected] directly.

Got it. Check your inbox.

I've emailed you to confirm, with the one thing I need to start your audit. Quicker on WhatsApp? Message me on +91 98582 97297.

Message me on WhatsApp

Write about your account, your monthly spend and what success looks like in 90 days.

hi@
trilochanbhalla.com

India · IST UTC+05:30
P.S. If you want me to hit you up when I ship something or write, drop your email. I don't spam.