you’ve read the long guide on how to test 50 creatives a day. now you need something to run the pipeline on — not just a notion doc that lives in your bookmarks.
the template has five tabs:
- angle bank — 10-20 angle hypotheses with source and status
- test register — every ad variation, live or completed, with cpl, leads, spend, and fatigue signals
- significance calculator — know when you actually have signal vs noise (spoiler: rarely before 100 conversions per variation)
- fatigue tracker — frequency thresholds and the action to take at each level
- pipeline automation — the tools from angle research to scaling, with time estimates
each one is designed for the volume-over-polish approach. it doesn’t tell you what to write. it tells you how to systematically test what you write so you stop guessing which creative works.
want it? free. drop your email and the google sheets template link lands in your inbox. unsubscribe whenever.
the full deep-dive (:19 minute read) covers why creative is the only lever you control in advantage+ campaigns, the 4-phase testing framework, how to hit 95% confidence in days instead of weeks, ugc vs studio breakdown, and the AI tools i actually use daily. this template is the operating layer that makes the system run.