you’ve read the long guide. you know ai max is coming whether you want it or not. now you need a way to remember what to do when you sit down in the ads manager on monday morning.
the checklist covers five parts:
- the six prerequisites your account needs before touching ai max
- what to turn off the moment you enable it (url expansion, auto-applied assets, auto-apply recommendations, and two more)
- a 6-week testing framework that doesn’t require going all-in
- realistic expectations by account type — so you know what “good” actually looks like
- the six failures that catch most lead-gen accounts and how to avoid them
it’s a paste-and-go document. work through it in order. skip one step and you’ll pay for it in wasted budget.
want it? email it’s free, but i need your address to send it. one email. the checklist lands in your inbox. you can unsubscribe whenever.
if you want the full background first, the 16-minute deep dive covers the engines, the force-upgrade paths, the cannibalization risk with performance max, why 84% of testers see flat or negative results, and the faq. the checklist is for when you’re ready to act.