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How I run Google Ads for businesses that need calls, forms and booked jobs, written from live accounts.
Search terms, bidding, budgets and tracking for dentists, roofers, HVAC, detailers and B2B. Every post is something I've tested on real spend.
Google Ads for Dentists: How to Get Patients at $40 Each
Google Ads for dental practices: a qualified patient lead costs $40. Here is how to structure campaigns in 2026 with broad match, Smart Bidding, and AI Max for high-value dental procedures.
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Google Ads for Plumbers: The 2026 Playbook (Real CPCs, Real Budgets, No Fluff)
Real 2026 CPC data, budget playbooks, and campaign structures for plumbing Google Ads. Stop wasting budget on DIY searches and voicemails.
Google Ads14 min readGoogle Ads for Roofers: The 2026 Storm-Season Playbook
How to run Google Ads for roofers in 2026: seasonal timing, campaign structure, ad copy templates, budget framework, and the insurance-claim angle.
Google Ads15 min readGoogle Ads Script Examples for Lead Gen: 5 Scripts That Saved Real Money
5 Google Ads scripts I run on lead-gen accounts. Copy-paste ready code for search term negatives, budget pacing, CPA alerts, broken landing pages,…
HVAC marketing11 min readHow to Market an HVAC Business: 6 Strategies That Actually Work
How to market an HVAC business: 6 strategies that actually work, from Google Business Profile to emergency service ads. Real numbers on cost per lead…
Lead generation16 min readHVAC Lead Generation in 2026: The Playbook From a $2.4M Media Buyer
HVAC lead generation in 2026: real CPLs by channel, close rates, and seasonal budget splits from a media buyer who has managed $2.4M in ad spend.
AdCreative.ai18 min readAdCreative.ai Review 2026: A Media Buyer's Honest Take on AI Creative Generation
AdCreative.ai review 2026: real workflow, pricing math, and honest pros/cons. AI ad creative generation for performance marketers running Google…
VidAI14 min readVidAI Review: Honest Take on AI Video Automation for Faceless Channels
VidAI review 2026: honest testing of AI video automation for faceless YouTube. Real pricing, channel results, and whether it delivers on the promise.
Google Ads13 min readThe Ceramic Coating Marketing Playbook: How to Sell More High-Ticket Protection Services
Ceramic coating marketing is not standard Google Ads with a higher CPC. Here is the exact framework for targeting buyer-intent keywords,…
Creative testing3 min readAd Creative Testing Template — Free Google Sheets
A 5-tab spreadsheet template for planning, tracking, and scaling creative tests. Includes angle bank, test register, significance calculator, and…
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